Online reputation management (ORM) refers to any proactive or reactive activity designed to repair, improve or enhance your online image. Managing your reputation may involve anything from removing negative content and suppressing search results to building online profiles, optimizing business listings, creating positive content, developing profiles and much more.
The right reputation management approach not only removes negative articles and links hurting your reputation in search, but also builds and reinforces a positive presence that resists future threats and allows you to manage crises more effectively. In a world driven by web-based technology and digital information, having a plan to manage your online footprint is essential.
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